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Data Science in Advertising: Or a future when we love ads


This talk would give you an in-depth overview of Real-Time Bidded (RTB) advertising systems, and why with increasing sophistication in ad-tech, in the future we will wonder why we ever hated ads. In particular, this talk will discuss technical challenges in ad systems and how we use Computational Advertising and Data Science to solve problems around Click Through Rate (CTR) Prediction, Auto-Bidding systems, Traffic Prediction, etc.


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