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Introduction to Uplift Modeling


Speaker:: Dr. Juan Orduz

Track: PyData: Machine Learning & Stats In this talk we introduce uplift modelling, a method to estimate causal effects of a treatment, e.g. a marketing campaign, to effectively target customers that are most likely to respond to it. We describe the most common methods to estimate such effects by working a concrete example.

Recorded at the PyConDE & PyData Berlin 2022 conference, April 11-13 2022. More details at the conference page: Twitter: Twitter:


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